How many times have we seen love being beautifully portrayed in television commercials?
Infinite.
But out of those, how many times it’s between woman and a woman?
None.
Myntra is doing this for the first time in the history of television advertisements. And it’s a bold step by the ecommerce giant. Myntra has made a heart warming ad film for a kurta brand named Anouk, and it’s adorable.
The video, titled ‘Bold is Beautiful’, perfectly sums up thousands of emotions using a simplistic yet utterly modern plot. The video celebrates homosexuality in the most classic way ever.
For every huge company, there is a corporate social responsibility, which sadly most of them do not take seriously. And this video by Myntra comes as a huge step towards fulfilling that responsibility. These kinds of advertisements can prove to be very effective in sending out a strong message to everyone who still thinks of homosexuality as a taboo.
Watch this video to feel the true essence of love between two individuals without bothering to care about their sex –
