RISE FOR INDIA
Culture News Society

[Watch] The True Essence Of Love Between Two Girls – It’s Bold And First Of Its Kind

How many times have we seen love being beautifully portrayed in television commercials?

Infinite.

But out of those, how many times it’s between woman and a woman?

None.

Myntra is doing this for the first time in the history of television advertisements. And it’s a bold step by the ecommerce giant. Myntra has made a heart warming ad film for a kurta brand named Anouk, and it’s adorable.

The video, titled ‘Bold is Beautiful’, perfectly sums up thousands of emotions using a simplistic yet utterly modern plot. The video celebrates homosexuality in the most classic way ever.

For every huge company, there is a corporate social responsibility, which sadly most of them do not take seriously. And this video by Myntra comes as a huge step towards fulfilling that responsibility. These kinds of advertisements can prove to be very effective in sending out a strong message to everyone who still thinks of homosexuality as a taboo.

Watch this video to feel the true essence of love between two individuals without bothering to care about their sex –

Related posts

Hot soup in a warm blanket is not for everyone – The dark side of winters in North India

Rise For India

“I chose to work, I am not forced” – The story of a kid working in a factory

Rise For India

Keeping Up With Its Promise: Will The Government Finally Introduce Goods & Service Tax?

Rise For India

Leave a Comment